If you’ve followed my horological posts, you know that I love military and/or pilot watches and trying new watch brands. Fortunately, I had the chance recently to do both, with the MALM Air Wolf Viggen Swiss Automatic watch.

MALM watch and cigar

MALM is a Swedish brand making waves with its quality, affordable pilot watches. The brand hails from Linköping, Sweden, a city with 80 years of aircraft manufacturing experience. Due to all its aircraft history, Linköping earned the title of “the capital of Swedish aviation.” MALM builds all its watches in its Linköping workshop, completing as much of the process in-house as possible.

The Air Wolf: Visually

One of the first things I noticed when looking at the Air Wolf is how easy it is to read time. Its white indices and large white hands stand out boldly against the solid-colored dial. Note that I tried out the red but there are 8 total colorways. The minute and hour indices are accompanied by large 3-6-9-12 numerals on the dial and 5-55 numerals around the adjustable inner bezel. Encircling the inner bezel is a simple coin-edge outer bezel. Just below the textured bezel is another texture – a grid-like pattern on the aluminum barrel (part of the case).

One of my favorite visual aspects is the matte dial as it enhances the pilot and military feel of the timepiece. And you know how I love a pop of color, so the yellow second hand and “VIGGEN” on the dial are perfect details for me. A final element that almost goes hidden is the silhouette of the 37 Viggen fighter jet that inspired the watch – located as the counterbalance on the second hand and on the 4 o’clock crown.

The Air Wolf: Mechanical

This watch ticks to the beat of a Sellita SW200-1, a 26-jewel automatic movement. The second-hand moves smoothly with just a slight tick between portions of a second. And does it ever tick beautifully – quiet enough to not distract yet you can still hear it when you put it up to your ear. The Air Wolf’s power reserve stands at 38 hours – not super long but more than sufficient for most watch wearers.

The Air Wolf: Comfort

With a surprisingly lightweight case and 20mm integrated bracelet,, Air Wolf is a comfortable timepiece. This comfort factor is enhanced by the perfect size of 40mm and just shy of 12mm in height. MALM sized it down from the traditional, larger “flieger watch” concept to help it fit into the daily life of pilots and airplane mechanics. Perhaps the most significant contribution to comfort is the dual crowns at the 2 and 4 o’clock marks. If you’ve never checked out dual crowns – you don’t know what you’re missing! I’ve tried it on a couple of watches recently and have fallen in love with them. While I love a large crown from a visual standpoint, I hate when it causes pain or leaves marks on the back of your hand. Dual crowns do nothing of the sort and the symmetrical appearance is a real positive factor visually too. The 2 o’clock crown adjusts the inner bezel and the 4 o’clock crown winds the watch and adjusts the time.


When I received the watch, I was blown away by the overall presentation of it – the watch came in a large custom-made wooden watch box. While I usually display all my watches in a multi-case, this is the kind of case I would keep the watch in to display on its own. Within the box is a suede interior to protect the timepiece. A gorgeous box to accompany a gorgeous pilot watch, for sure. Note – if you’re a watch collector who tends to stick with the same watch brands because you’re concerned about the quality of other brands, you can rest easy with the 5-year warranty MALM offers via the card in the box. Check out the Air Wolf collection here – and you can even pre-order one of the 4 new limited-edition versions coming out soon! They look pretty B.A. if I do say so myself.


In my job, I have the pleasure of meeting many brilliant horologists. I respect the profession as both a science and an art form. Recently, I have crossed paths with someone who embraces
the role of scientist and artist better than perhaps any I’ve encountered before. We sat down for a chat recently as I wanted to tell his story and he obliged. I’d like to introduce my friend, Oscar Raggi.

Oscar Raggi Photo

Oscar’s Introduction to Horology

I love turning a phrase, as they say, but I couldn’t have described Oscar’s upbringing in horology better than he did:


“Growing up amidst the intricate world of watchmaking, where every tick of the clock held a whisper of magic, shaped the very fabric of my being. It was a realm woven with the threads of
time and craftsmanship, where my father, a maestro of horology tracing back three generations, cast his spell upon me.

His workshop, a sanctuary of ticking treasures and gleaming gears, became my sacred ground, a place where I learned to dance with the delicate movements of timepieces. From tender
years, I stood by his side, an eager apprentice to his artistry. Amidst the scent of oil and the gentle hum of machinery, I absorbed the secrets of the trade, each turn of the screw a lesson,
each delicate balance wheel a heartbeat of fascination.

While other children were building castles from LEGO bricks, I fashioned my dreams from the intricate mechanisms of vintage alarm clocks and stately table clocks. With nimble fingers and a thirst for knowledge, I delved into the labyrinthine depths of horological lore, honing my craft with each delicate touch.”


Oscar went on to tell me about how he completed his first watch repair at just 8 years old! While it was a simple battery change, I’m not sure my 8 year old could operate with precision like that. His first major timepiece repair came at age 15, when he repaired an ancient pendulum clock. Truthfully, I’ve seldom heard a story of someone more deeply raised on watchmaking. It’s the way watchmakers have been trained for hundreds of years but not the way watchmakers tend to learn the craft in the modern era.

Professional Career

Oscar watchmaking work

After serving as an apprentice to his father as a child, Oscar traveled from his home country of Italy to Switzerland to attend various schools and trainings. He traveled throughout Switzerland, completing internships in Pesaux, Le Landeron, and other locations. Once he completed those internships, Oscar trained at ETA and W.O.S.T.E.P. to learn the ins and outs of quartz movements, escapements, balance springs, and chronograph complications.

While many of us would consider that a sufficient education, Oscar wanted to be the best watchmaker in Italy, so he went on to learn about repair and mechanics for Audemars Piguet,
Omega, IWC, Jaeger-LeCoultre, Panerai, and Rolex. While he loved working on some of the brands – especially Audemars Piguet and Jaeger-LeCoultre, Oscar knew that he wanted to open an independent workshop so he could keep the fierce independence from which watchmaking originated centuries ago alive. So to that end, Oscar started his workshop in Italy.

Oscar AP Tools

In starting his shop, one of Oscar’s goals was to be an exclusive authorized watchmaker for several brands in Italy without having a direct brand affiliation. This would allow him
independence but also frequent business. He achieved this goal and later set his sights higher, on keeping his craft alive. But more on that later. A point of pride for Oscar is that he is one of
the few modern watchmakers who can service antique clocks – including those so old that parts no longer exist. Oscar has such an innate knowledge of movements that he can find or create substitute parts to make them run again.

Oscar makes a point of being nimble and resourceful enough to service a myriad of timepiece styles and technology. However, his greatest strength is in mechanical movements – both
vintage and modern, high-tech timepieces. From the outside looking in, I think he has a personal affinity for timepieces of historical significance. One such example is his recent
restoration of a Leonidas chronograph with a flyback function – a watch known on a colloquial basis as the “bomb dropper.” 

Bomb Dropper

This World-War II antique timepiece was one of many that helped win the war and, in essence, unleashed an entire era of wristwatches. For Oscar, he was humbled to repair the timepiece because it helped him feel connected to the heroes of history who held that watch and others like it.

Oscar Watchmaking Work

The Next Generation…

Speaking of history, Oscar is deeply motivated by keeping the history of horology alive decades and centuries into the future. Since most horologists and watch fans today do not get the
privilege of growing up in a watchmaker’s workshop, he is taking on the challenge of training the next generation of expert watchmakers. Oscar’s goal is to start an independent school of haute horology. He says that “this institution will be dedicated to providing the highest level of education in watchmaking, blending traditional craftsmanship with modern techniques.” That’s a strong theme for everything Oscar does – the classical and the modern coexisting. Oscar has always remained independent in his craft so he wants his school to be the same.
Independent watchmakers are the best way to keep all watchmaking technologies and skills alive. After all, there are such a vast variety of movements in wristwatches today, not to mention all the techniques used in centuries past. To stick to one or even a handful of brands would be to handicap the student and stifle his or her learning.

As he now resides in New York, he aims to create his school in one of the greatest cities in the world. Perhaps the origination point of Bulova will be the point from which the next great watchmaking school comes?

Aside from his plans to create a watchmaking school, Oscar has one more big project on the horizon: to build and sell his own timepieces. In the same vein of classical meeting modern,
Oscar wants his timepieces to “seamlessly blend tradition with innovation, craftsmanship with technology, and elegance with functionality.” Imagine watches that have elements of traditional, historical horology as well as modern, cutting-edge designs. He intends to be thoroughly involved in all aspects of the watchmaking for these pieces so they will be incredibly limited edition – probably in the ballpark of 25 per year.

For someone who has accomplished so much in his career, he will not rest on his laurels but rather wants to widen his impact. Being one of the top watchmakers in Italy was to Oscar but a
stepping stone to creating a top watchmaking school in the United States. I’m guessing Oscar Raggi is a name you will hear many times over the coming years.

So let’s say you have money or gift cards burning a hole in your pocket and you want to buy a watch. Or maybe you don’t own a watch yet but you want to buy 1 or 2 that will be versatile enough to meet all your needs. Either way, with so many gorgeous timepieces from so many brands, which watch do you buy? To that end, let’s discuss a handful of wristwatches that every man should have in his personal watch collection.  

Men's Accessories Including a Watch

1. The Classic Dress Watch

Every man needs a refined and understated dress watch in his collection. With a slim profile, minimalistic dial, and a leather strap, a classic dress watch adds an air of sophistication to formal occasions. While it can be worn every day, the dress watch excels in business attire. Choose a timeless design that effortlessly complements a well-tailored suit.

Rolex Dive Watch

2. The Everyday Stainless Steel Watch

An everyday stainless steel watch is the workhorse of your collection. With its durability, versatility, and water resistance, this watch is ready to accompany you through your daily adventures. Look for a design that strikes a balance between style and functionality, suitable for both casual and business settings. These can range anywhere from $50 to tens of thousands for a Rolex or the like.

AVI-8 Watch

3. The Pilot’s Watch

Inspired by aviation heritage, a pilot’s watch is characterized by its large, easily readable dial and often features a slide rule for basic calculations. This watch exudes a rugged charm and is perfect for casual wear. The pilot’s watch adds a touch of adventure to your collection, and many can also be worn in business settings.

Lume Watch

4. The Diver’s Watch

Check out a full write-up of divers watches here. A diver’s watch is a must-have for its robust design and water-resistant features. Even if you’re not a deep-sea explorer, the sporty aesthetic of a diver’s watch makes it a versatile choice for both casual and outdoor activities. Dive watches are usually known for their rotating bezels, as well as for their intense luminosity. 

Chronograph Watch

5. The Chronograph Watch

For the man who appreciates precision and enjoys the functionality of additional features, a chronograph is an essential addition. Whether for timing sports activities or adding a dynamic element to your wrist, a chronograph watch is both practical and stylish.  The multiple pushers add a unique alternative to the single crown of typical watches.

Benrus Military Style Reissue

6. The Vintage-Inspired Watch

A vintage-inspired watch brings a touch of nostalgia to your collection. It could be a homage to a classic design from a bygone era or a modern reinterpretation of a vintage favorite. This watch is perfect for making a statement and showcasing your appreciation for horological history.

Custos Sealiner

Source – CVSTOS Marketing

7. The Limited Edition or Luxury Timepiece

Every collection should have a showstopper – a limited edition or luxury timepiece that exudes exclusivity and craftsmanship. Whether it’s a limited-edition collaboration or a watch from a prestigious Swiss brand, this piece is a symbol of achievement and refined taste.

Smart Watch

BONUS – The Smartwatch

Let me be clear – I love traditional watches WAY too much to replace my watch collection with a smartwatch.  But for exercising you may opt to work out in one or you can double-wrist it like I often do – a hot watch on one wrist and a smart watch on the other.  Some perks to having a smart watch when you work out or to supplement your normal watches include functionality such as fitness tracking, notifications, and customizable watch faces. Choose a smartwatch that complements your lifestyle and integrates seamlessly into your daily routine.



Curating a collection of essential wristwatches is a journey that evolves with your personal style and lifestyle. Each watch in your collection tells a story, marking significant moments in your life. From the classic dress watch for formal affairs to the rugged diver’s watch for outdoor adventures, these essentials ensure that you are prepared for any occasion. As you embark on your watch-collecting journey, remember that each timepiece is not just a functional accessory; it’s a reflection of your individuality and an appreciation for the artistry of watchmaking.

From its humble beginnings to its prominence during pivotal historical moments, the journey of Benrus watches weaves through decades of innovation and style. Benrus is a watch brand headquartered in America and whose history is intertwined with the country’s history.  Benrus walks the line between luxury and everyday wear and its prices are within grasp of most watch fanatics.  In this blog post, let’s explore the captivating history of Benrus and its enduring legacy in the world of horology.

Benrus Military Style Reissue

The Founding Years of Benrus Watches

Founded in New York in 1921 by three Romanian immigrants—Benjamin Lazrus, Ralph, and Oscar—it wasn’t until the 1930s that Benrus solidified its position in the watchmaking industry. The company quickly gained a reputation for producing high-quality timepieces that combined precision with a distinctive design aesthetic.

Military Contracts and World War II

One of the defining chapters in Benrus’s history unfolded during World War II. The brand played a significant role by supplying timepieces to the U.S. military. Benrus watches, known for their durability and accuracy, became standard issue for American servicemen. The iconic Benrus Type I and Type II military watches were born during this era, featuring legible dials and robust construction.

Benrus Type I

Post-War Prosperity and Innovation

As the post-war era ushered in an era of prosperity, Benrus continued to innovate. The company introduced the “Dial-O-Rama,” a patented system that allowed wearers to change the appearance of the watch dial, reflecting the spirit of versatility and style of the time.

Iconic Designs and Collaborations

Benrus’s commitment to both functionality and fashion was further solidified in the 1950s and 1960s. The brand collaborated with renowned designers, resulting in iconic timepieces that seamlessly blended form and function. Notably, the “Ultra-Deep” dive watch and the “Sky Chief” chronograph became symbols of Benrus’s commitment to both technical prowess and elegant design.

Benrus DTU-2A/P

The Vietnam War and the DTU-2A/P

During the Vietnam War, Benrus once again played a crucial role by providing the U.S. military with the DTU-2A/P, a watch designed for pilots and navigators. With its distinctive asymmetrical case, the DTU-2A/P remains a coveted collector’s item and a testament to Benrus’s contribution to military horology.

The Quartz Revolution and Aftermath

As the 1970s brought about the Quartz Revolution, Benrus, like many traditional watchmakers, faced challenges. The company underwent changes in ownership and management, adapting to the shifting landscape of the industry.  In recent years, the Benrus name has experienced a revival, with a focus on reinterpreting classic designs for a contemporary audience. The brand continues to honor its heritage while embracing modern technology and style.

Benrus Watch

The history of Benrus watches is a compelling narrative that reflects the brand’s resilience, innovation, and commitment to excellence. From military partnerships that shaped the course of history to iconic designs that have stood the test of time, Benrus watches embody the spirit of American watchmaking. As the brand looks toward the future, it carries with it a legacy of craftsmanship and style that has left an indelible mark on the world of horology. In the hands of collectors and enthusiasts, Benrus watches continue to tell the story of an enduring commitment to precision and elegance.  Check out the whole collection here.  



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If you’ve been bitten by the “wristwatch bug,” you know that watches are more than mere timekeeping devices; they are stylish accessories that can elevate your overall look and make a powerful fashion statement. Not only that, the right watch can give your confidence a major boost, driving you to take action and thereby improve your life. Whether you’re heading to a formal event or spending a casual day out on the town, mastering the art of wristwatch styling can add a touch of sophistication to any ensemble. In this blog post, we’ll explore essential tips and trends to help you navigate the world of wristwatch styling with flair.

Businessman Checking His Watch

Watch Styling for an Event…

    • Formal Events: For black-tie affairs or business settings, opt for classic, minimalistic, or understated watches. Stick to neutral colors like silver, gold, or black with leather or metal bands.
    • Casual Outings: Casual occasions allow for more creativity. You can experiment with a variety of styles, from sporty chronographs to vintage-inspired watches with fabric or NATO straps.
    • Date Night: When you’re out with your latest crush, the most important factor will be wearing a watch that bolsters your confidence. In terms of specific styles, opt for a watch that matches your style for the date – a classic watch if you’re in a tux, a bold pop of color if you’re in jeans and a t-shirt.

Two Rolexes

Match the Metal…

    • Silver with Silver, Gold with Gold: Coordinate the metal of your watch with other accessories you’re wearing, such as your belt buckle, cufflinks, or rings. This creates a cohesive and polished look.  
    • Two-Tone Doesn’t Mean Unlimited Metals: If you have a Two-Tone watch (gold and silver, rose gold and silver, etc.), that is not permission to merge all your metal types and tones in a single look.  Stick with those same two tones for all other accessories.

Daniel Wellington Watch

Watch Styling via a Strap Swap…

  1.  Note: Depending on the watch, changing the strap may completely change the look.  If your watch has an integrated bracelet that cannot be changed out, move on to the next tip.
    • Leather Elegance: Leather straps exude classic sophistication and are ideal for formal settings. Brown leather complements warm tones, while black leather pairs well with cooler colors.
    • Metal Bracelets: Metal bracelets, whether stainless steel or gold, offer a modern and versatile option. They are suitable for both formal and casual wear, adding a touch of contemporary flair.
    • Rubber/Silicone: Rubber or Silicone straps are sporty in nature, so they’re usually a poor fit for a formal event or look.  Note that a rubber strap with a pattern – say, a cross-hatch pattern – is slightly dressier than a plain rubber strap.
    • NATO/Fabric: NATO or Fabric straps are kind of a hybrid – they can be on the classy end if they match with a high-end watch or they can be casual if paired with a common or military watch. Use your best judgment when styling with them, and don’t forget to pair this tip with #5 – color coordination – by matching the strap color to your outfit.

Dress for the Dial:

    • Classic Minimalism: A simple, uncluttered dial suits formal occasions and pairs well with tailored attire.
    • Bold Choices: For casual wear, consider watches with more intricate dials or unique features. Chronographs, moon phases, or even skeleton dials can make a statement.
    • Military Matches Most: A basic military watch can often be dressed up to match moderately nice attire, casual wear, or athletic gear.  They are versatile and are a good go-to timepiece.

Black and Orange AVI-8 Watch

Color Coordination:

    • Versatile Neutrals: Watches in neutral colors such as black, white, or silver are versatile and can be paired with a variety of outfits.
    • Pop of Color: For a playful touch, consider watches with colored dials or vibrant straps. Your pop of color should match or complement the colors in your outfit; conversely, a pop of color becomes obnoxious when it adds a jarring and incongruent color.

AVI-8 Men's Watch

Watch Styling by Size (a.k.a. – Size Does Matter):

    • Proportion Matters: The size of the watch usually should complement your wrist. If you have a smaller wrist, opt for watches with smaller case diameters. Larger wrists can accommodate more substantial, bold designs.
    • Consider How Much You Want to Stand Out: If you want to be the center of attention, larger watches will do just fine (even with a smaller wrist).  If you’re wanting to blend in (say, during team meetings), smaller watches will be the better choice. 


Mixing Styles:

    • Blend Tradition and Trend: Experiment by combining classic watches with trendy elements. For example, pair a vintage leather-strapped watch with contemporary clothing for a balanced and eclectic look. You could also try a bold watch with a neat, modern clothing style.

Military Watch and Gear

Watch Styling Based on Activities:

    • Sporty Adventures: For outdoor or athletic activities, opt for sports watches with durable materials, water resistance, and features like chronographs or diving capabilities.
    • Nighttime: If you’re going out in the dark, you’ll need a watch with either solid luminosity or a light-up function.

Men's Watches; Man Wearing a Watch

Wristwatch styling is an art that allows you to express your personality and elevate your overall appearance. Whether you prefer a classic, minimalist look or enjoy experimenting with bold, contemporary styles, the key is to strike a balance that complements your outfit and the occasion. With the right combination of metals, straps, and dials, your wristwatch can become a signature accessory that enhances your personal style and leaves a lasting impression. Go forth, embrace the world of wristwatch styling, and let your timepiece be a reflection of who you really are.  If you’re looking for suggestions on some of our favorite timepieces, check them out here.

Sometimes in life you get what you pay for. Then sometimes you get WAY more than you pay for. The latter is the case with Roebuck Watch Co.

As a resident of Texas, I love checking out Texas watch brands. Last year, I got the chance to chat with Roebuck’s founder, Guy Roebuck. After seeing him at a couple of watch shows, I had the chance to check out the Diviso for a review. Honestly, I became a big fan of it. Let me show you my highlights and you can see for yourself.

Diviso watch


I love a watch that can hold its own versus more expensive watches. Such is the case with Diviso’s dial. The design is based on tin roofs that litter the Texas countryside. I completely see it, though it reminds me of a hot pinstripe dress shirt I once had (it was also blue). Either way, I love the texture. It offers just the right amount of shadows to keep the dial from looking 2D.

Between the two blue parts of the dial is an orange racing stripe. Roebuck’s logo and the word “automatic” are present on the orange. And that’s about it. The hour indices are simple lines with double-marks on 3, 6, and 9. The only large number displayed on the watch – 12 – is in bold white with a hint of a silver outline. The white minute and hour hands mimic the hour indices, also including silver outlines, though the seconds hand features a red tip.

Diviso Watch Picture


The inner bezel displays 5-minute increments and is adjustable with the second crown featured at the 2 o’clock mark. That bezel features a shiny red inverted triangle at the 12 position. Just outside the inner bezel is one of my favorite features on the watch – a thin carbon-fiber patterned outer bezel sandwiched between stainless steel. The patterns of this timepiece complement each other beautifully, and the simplicity of the watch prevents it from looking too busy.

Diviso Watch


Speaking of simplicity, let’s touch on that briefly. I usually prefer more complicated watches but the Diviso’s simplicity has grown on me. I love the power of the line “12” digits on the dial, as well as the simple hour indices. The fact that there are no subdials or date windows blocking the view is a rarity nowadays. There’s just something about this watch that helps you focus on the more straightforward parts of life. But I digress…

Diviso Caseback

Racing motif

One undeniable aspect of this watch is its roots in racing. The orange racing stripe, bold number 12, and white stitching on the sides of the black leather strap all subtly point to it. I use that word – subtly – on purpose, as this is not an “in-your-face” racing watch. Those are starting to flood the watch industry but subtle nods like this remain all too rare.  This is the perfect timepiece to declare your love for racing fashionably.

Diviso Watch Strap


I love a watch that breaks the mold with its case and this watch does so – again subtly. Notice the carve-outs or indentations on the left and right side of the watch – not something you see every day. While most watch companies would use that prime real estate for branding, Roebuck maintains its emphasis on simplicity and leaves it alone.

Diviso Side Case


I wore the Diviso for longer than I should have, as I immensely enjoyed the experience. Diviso is comfortable, durable, and easy to read on the wrist. The luminosity is good, done smartly on the white numbers, hands, and indices. Part of the watch’s comfort is due to the dual crowns at 2 and 4. This is the first timepiece I’ve worn for an extended time without the crown at 3 or 9 – I must confess, this is a worthy feature.

Honestly, the only opportunity I found for Diviso was that the crown at the 2 o’clock mark ends up moving with normal wear throughout the day. This may cause the inverted triangle at 12 to be anywhere around the watch. It’s a super minor issue, but I’m that guy who always resets his bezels to 12 o’clock (the way they should be).

Roebuck is a young company with a bright future. Their Diviso watch is overall a well-designed watch at a great value. Check it out for yourself here.

The Electricianz stands out as a watch brand that electrifies the industry – defying centuries-old trends. Blending creativity, functionality, and a nod to the world of electrical engineering, The Electricianz has carved a niche for itself. As this is one of my favorite watch brands, I wanted to take a few minutes to explore its unique identity, design philosophy, and the innovation that sets it apart.  For more on the brand or to pick one up for yourself – check them out here.

The Electricianz Watches with Car

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A Shock of Creativity

Founded in 2017, The Electricianz is a Swiss watch brand that draws inspiration from the world of electricity and industrial design. Electricianz’s founder, Laurent Rufenacht, and creative director, Arnaud Duval, helped build the SEVENFRIDAY watch brand prior to starting their new brand – invaluable experience to help them shake up the watch industry once again.  The Electricianz brand embraces a bold and unconventional approach to watchmaking, infusing its timepieces with a vibrant energy that captures the essence of electricity.

The Electricianz Plasma

The Electricianz Design Aesthetic

1. Cable-Z Concept:
At the heart of The Electricianz’s design is the Cable-Z concept. Resembling an exposed electrical circuit, a distinctive cable runs through the transparent glass and across the dial of each watch. This design not only adds a dynamic visual element but also serves as a metaphor for the energy coursing through the watch.

2. Industrial Chic:
The timepieces from The Electricianz exude an industrial and urban vibe. With bold colors, unconventional shapes, and materials like stainless steel and leather, the watches are a statement of modernity and creativity. The brand successfully bridges the gap between classic watchmaking and contemporary aesthetics.

3. LED Backlighting:
A standout feature of The Electricianz watches is the LED backlighting system. Activated with a simple touch, it illuminates the cable and highlights the intricate details of the dial. This not only adds a practical aspect for reading the time in low-light conditions but also enhances the watch’s futuristic appeal.

Electricianz Bronze Watch

Collections That Spark Interest

The Electricianz offers a diverse range of collections, each with its own distinctive character:

1. The Steel Z Collection:
This collection combines elegance with an industrial edge. The watches in this series are versatile, suitable for both formal occasions and everyday wear.

2. The Nylon Collection:
As the name suggests, this collection embraces nylon in the cables within the watch, the strap, or both.  This diverse collection has 8 models, each with its own flair and design scheme.  You simply must check these out…

3. The Mechanical Collection:
My personal favorite, the Mechanical Collection utilizes hybrid power – a self-winding automatic movement for the timepiece and an electronic module consisting of a printed circuit board with a lithium battery to power the lights.

Electricianz Blue Mechanical

Beyond Aesthetics: Quality and Craftsmanship

While The Electricianz is celebrated for its bold design choices, the brand doesn’t compromise on the quality of its timepieces. Each watch is crafted with precision and houses a reliable Swiss movement, ensuring accurate timekeeping. The use of high-quality materials contributes to the durability and longevity of these unique watches.

Electricianz Nomad Z

The Electricianz Community

Beyond the tangible appeal of its watches, The Electricianz has cultivated a vibrant community of enthusiasts who share a passion for innovation and individuality. The brand’s commitment to creativity extends beyond the watches themselves, fostering a sense of belonging among its followers.

Sketch of an Electricianz Men's Watch

In the world of watchmaking, where tradition often takes center stage, The Electricianz boldly ventures into uncharted territory. With its Cable-Z concept, LED backlighting, and industrial design aesthetic, the brand sparks a new conversation about what a watch can be. The Electricianz watches are not just timepieces; they are statements of creativity, individuality, and a celebration of the electrifying energy that courses through the world of horology.

The day after tomorrow, I’ll be heading over to the Minutes + Hours watch show (formerly MicroLux) in nearby Austin, Texas.  I’m quite excited and wanted to commemorate the occasion with a quick glimpse in to some of the biggest watch shows in the world.  Let’s explore a few shows that are/were either the largest in size or the most incredible.  Without further ado, check these out! 

Core Watches Display from MicroLux 2022

1. Baselworld (Switzerland)

Baselworld, often referred to as the “Olympics of the Watch World,” was one of the most prestigious watch shows globally until its final edition in 2019. This event was a grand spectacle, featuring luxurious watch brands, high-end jewelry, and the most influential players in the industry. It was the place where watch enthusiasts witnessed the unveiling of exceptional timepieces, setting trends for the year.

2. Watches & Wonders (Geneva) – Formerly SIHH (Salon International de la Haute Horlogerie Watch Show)

After the conclusion of Baselworld, Watches & Wonders emerged as the leading luxury watch show in the world. Held in Geneva, Switzerland, this show brings together renowned Swiss watchmakers, including iconic brands like Patek Philippe, Rolex, and Audemars Piguet. Attendees get an exclusive glimpse of the industry’s most exquisite creations and innovations.

3. Hong Kong Watch & Clock Fair (Hong Kong)

The Hong Kong Watch & Clock Fair is one of Asia’s most significant watch exhibitions. It offers a diverse range of watches, from affordable timepieces to luxury brands. The fair serves as a bridge between the Eastern and Western watch markets and attracts a global audience of retailers, collectors, and enthusiasts.

4. Dubai Watch Week (Dubai, UAE)

Dubai Watch Week is a unique horological event that celebrates watch culture and craftsmanship. This show offers a platform for both emerging and established watch brands to showcase their creations. The event also includes educational sessions, making it a haven for watch enthusiasts and collectors looking to expand their knowledge.  My friends at WristEnthusiast will be attending this one next week!

5. SalonQP (London, UK)

SalonQP was an immersive watch experience held in London, where visitors could explore a curated selection of independent watchmakers and renowned brands. After a decade of successful shows, organizer Hearst Europe canceled all future events.  


The world’s biggest watch shows are more than just events; they are grand stages where the artistry and ingenuity of watchmakers are on full display. These exhibitions bring together horological enthusiasts, collectors, and industry leaders, creating an atmosphere of excitement, innovation, and appreciation for the art of watchmaking. Whether you are a seasoned collector or an aspiring watch enthusiast, attending these shows is an opportunity to immerse yourself in the world of horology and witness the magic of timekeeping in its finest form.

Watch cases change with the times – in shape, diameter, and even thickness. While shape and diameter get a lot of hype, case thickness has gained a lot of publicity over the past decade or two. Let’s look at both ends of the spectrum; first we’ll look at thick watches and then we’ll discuss thin watches.

Daniel Wellington Watch

Thick Watches

If you like them thick and chunky, finding the world’s thickest watch is no easy feat. As is often the case with technology – the goal is usually to maximize tech while minimizing size. Not many watchmakers boast about their gargantuan size.

The thickest watch we’ve found is probably not from a brand you’ve seen before. Little-known Alaska-based watchmaker TimeMachinist produces 3 models and they all have a thickness of a whopping 30mm. Yes – you read that right – 30mm, which converts to 1.181 inches.  Those are some thick watches! Men’s watches on the smaller end of the spectrum have a diameter of 30-38mm, so that means that the watch extending from your wrist is almost as thick as those smaller watches are wide. The 1-inch length is the same as the length of a standard paper clip, the diameter of a U.S. quarter, or 3 old-school CD cases stacked on top of each other.

Time Machinist Thick Watch

TimeMachinist models include the Innerspace Unlimited, Naval Destroyer, and the Mark 8. The watches feature an industrial (and, honestly, indestructible) appearance. The models house Miyota quartz movements within a double-hull and utilizes a dual-crystal system to keep nearly anything from hitting the dial.

Time Machinist Thick Watch

(Photos and information obtained from www.timemachinistwatches.com)

Coming in at second place is the Swiss Military 20,000-feet diver. This thick watch has a height of 28.5mm – and for good reason, as it specializes in withstanding the pressure of deep-sea diving. True to its function, the watch has a helium release valve and an optional rubber extension strap for a diving suit. A fun fact about this watch – its thickness is over ½ its diameter of 46mm.  And a second fun fact is that they hold the world record for the deepest automatic movement dive watch.

Swiss Military Thick Watch

(Photos and information obtained from www.swiss-military.de)
Have you seen a thicker watch than these TimeMachinist or Swiss Military models before?

Thin Watches

Now to the other side of the coin (and not much thicker than a coin, by the way). While implanted timepieces or those on the skin of your wrist still only exist in sci-fi movies, watch companies are working to make the next best thing. The current world record holder for the thinnest watch is Richard Mille. Said record-holding timepiece, the RM UP-01 Ferrari, is a feat of engineering.

At just 1.75mm thick, the RM UP-01 manages to utilize a mechanical movement in that tiny package. Limited to just 150 pieces made, the movement itself clocks in at just 1.18mm thick and includes 23 jewels. And the watch is not just thin – it’s also incredibly light. Titanium components help contribute to a weight of just 30 grams inclusive of the strap.

(Photos and information obtained from www.richardmille.com)

Close runners-up include Bulgari, a watch company that has held the world’s thinnest watch record multiple times in the past decade. Their Octo Finissimo Ultra is just 1.80mm thin. Slightly thicker is the Piaget Altiplano Ultimate Concept, at 2mm thin. While both are miraculously thin, each used the case as part of the baseplate to save thickness. Richard Mille, however, completely enclosed the movement within the case.

Wristwatches are more than just functional time-telling devices; they are expressions of personal style and precision engineering. Among the various types of watches available, GMT watches hold a special place for enthusiasts and globetrotters alike. GMT stands for Greenwich Mean Time, the international standard time zone until 1972.  Like the GMT tells your time in the “master” time zone, a GMT watch includes the ability to tell time in a second time zone.  Let’s explore the world of GMT watches, their history, functionality, and why you need to snag one.

Watch Mechanics

The History of GMT Watches

The GMT watch’s history is closely tied to aviation. In the 1950s, Pan American World Airways (Pan Am) approached Rolex with a unique problem: their pilots needed a reliable way to keep track of time while crossing multiple time zones. Rolex responded by releasing the first GMT-Master watch in 1955, featuring a 24-hour hand, a bidirectional rotating bezel, and a distinctive red and blue (or “Pepsi”) bezel insert. This iconic timepiece quickly became a symbol of adventure and precision.  Rolex later updated the collection to the GMT-Master II in the 1980’s, which we recently discussed in our article on Rolex models here.

Rolex GMT Master

GMT Functionality

The primary function of a GMT watch is to display two different time zones simultaneously. Here’s how it works:

  1. Main Hour Hand: This hand typically shows the local time in the wearer’s current location.
  2. 24-Hour Hand: The additional hand, often in a different color, circles the dial once every 24 hours and can be set to a second time zone, commonly referred to as GMT time.
  3. Rotating Bezel: Some GMT watches have a bi-directional or unidirectional rotating bezel with a 24-hour scale, which can be used to track a third time zone or to offset the GMT hand for a quick time zone change.

Rolex Model - GMT Master

Why Do You Need a GMT Watch?

  1. Travel Companion: GMT watches are perfect companions for globetrotters who frequently cross time zones. They eliminate the need to reset the watch each time, making it convenient and efficient.
  2. Iconic Designs: Many GMT watches, like the Rolex GMT-Master and the Omega Seamaster, are renowned for their timeless and distinctive designs. Their aesthetics are as appealing as their functionality.
  3. Horological Precision: GMT watches often come equipped with high-quality automatic movements that offer impeccable accuracy, making them not only practical but also a testament to watchmaking expertise.
  4. Collectibility: Vintage and modern GMT watches have a strong following among watch collectors. Limited editions and historical significance can make them highly sought after.
  5. Versatility: GMT watches are versatile, seamlessly flowing from formal to casual occasions. They can effortlessly transition from the boardroom to the beach.

GMT watches, with their practicality, history, and elegance, have captured the hearts of watch aficionados and adventurers worldwide. Whether you’re a frequent traveler, a watch collector, or simply a lover of fine craftsmanship, a GMT watch is not just a timepiece; it’s a symbol of precision, style, and a passion for exploration. With the ability to keep time across borders and boundaries, these watches truly exemplify the concept of timeless elegance.